🏖️ #12 How to Build a Landing Page That Converts

💡 This Week’s Focus: Don’t Waste the Click — Turn Visitors into Leads

Last week we broke down how to get traffic using Google Ads and LSAs.

But here’s the hard truth:
Even the best ad campaign won’t help if your landing page doesn’t convert.

This week, we’re showing you exactly what to include on your page to turn curious visitors into confident leads—no design team required.

📢 Why This Matters
You’re paying to get people to your site. But if they land on a confusing, outdated, or cluttered page… they’re gone. No call. No form fill. Just wasted spend.

High-converting landing pages are clear, focused, and built around one goal: get the visitor to take action.

✅ Actionable Tip of the Week: Use the “5-Second Rule”

If a visitor can’t figure out:

1. What you do

2. Who it’s for

3. Why they should trust you

4. And what to do next
   …all in 5 seconds, your page needs work.

Here’s what your landing page should include:

– Headline that says exactly what you offer (“Custom Pool Builds in [Your City]”)
– Subheadline that reinforces your value (“Trusted by 100+ homeowners with over 75 five-star reviews”)
– Photo or short video of your work (make it real—not stock)
– Call to action (“Call Now” or “Get a Free Estimate”)
– Trust signals (badges, reviews, guarantees, years in business)
– Contact form or phone number front and center
– No clutter — keep it simple and focused on ONE action

🎯 Quick Wins (Bonus Tips)
💦 Use a tool like Carrd, Leadpages, or [GoHighLevel] to build fast, no-code landing pages
💦 Add a single testimonial directly beneath your call to action
💦 Remove navigation links to keep people focused on the page goal
💦 Test a short vs. long version of your page — different audiences respond differently

🚀 Take Action This Week
Review the landing page your ads are currently sending people to. If it’s just your homepage, or it tries to do too much, it’s time for a change. Build a clean, focused page using the checklist above and watch your conversion rate climb.

📅 Next Week: What Makes a Great Offer (And Why Yours Might Be Weak)
We’ll break down how to craft a strong service offer that gets more people to say yes—without lowering your price.

👉 As a Poolside Profits subscriber, you get a FREE 30-day trial