🏖️ #4 Becoming the Local Authority – How to Build a Brand That Owns Your Market

💡 This Week’s Focus: Brand Authority Starts with Visibility + Trust

It’s not enough to “look legit” anymore. To win more pool projects, you need to be everywhere—and backed by a rock-solid reputation.

This week, we’re showing you how to position your pool business as the go-to expert in your area. When homeowners think “pool,” your name should be the first one they remember—and trust.

📢 Why This Matters

In most markets, there are dozens of pool companies fighting for attention. The ones who stand out don’t always have the lowest prices—they have the strongest presence.

They dominate Google.
They show up in local conversations.
They’ve got reviews, content, and authority that screams: “We’re the real deal.”

If you're not intentionally building that kind of brand authority, you're leaving leads on the table.

✅ Actionable Tip of the Week: Build Your Local Authority Machine

Here’s how to position yourself as the obvious choice in your service area:

Show Your Face – Post short videos answering common pool questions. Talk like a neighbor. Let people connect with you.

Publish Content Consistently – Share project photos, quick tips, and behind-the-scenes insights on social media and Google.

Maximize Your Google Presence – Add photos, answer FAQs, and post weekly to your Google Business Profile. Keep it fresh and active.

Get Local Mentions – Reach out to local blogs, community pages, or even neighborhood Facebook groups. A quick feature or shoutout builds serious trust.

Stack Your Reviews – If you haven’t watched last week’s video on review generation, make that your next move. Reviews power everything.

🎥 This Week’s Video Training: Review Generation Best Practices

We just released a video walkthrough showing you exactly how to get more (and better) reviews using your Google Business Profile and automated follow-ups.

You’ll learn: – How to ask without it feeling awkward
– Tools you can use to automate review requests
– When to ask, and what to say
– How to turn reviews into marketing gold

🎯 Quick Wins (Bonus Tips)

💦 Add your best 2–3 reviews to your homepage
💦 Post one “customer spotlight” this week on Instagram or Facebook
💦 Reach out to one local community page or podcast and offer to share pool tips

🚀 Take Action This Week

Watch the video. Then implement one tip. Whether it’s posting a video, getting a shoutout, or updating your GBP—just move one step closer to being the top pool brand in your area.

📅 Next Week: A Branding Gut Check

We’ll kick off a new theme next week and help you audit your brand from the ground up—starting with the one thing most contractors overlook (but shouldn’t).