🏖️ #8 Google Posts – What to Share and Why It Works

💡 This Week’s Focus: GBP Posts That Help You Rank (and Convert)

Most pool companies either don’t use Google Posts—or treat them like social media throwaways.

But when used right, GBP posts can give you a competitive edge in the map pack, boost conversions, and keep your profile active in Google’s eyes.

This week, we're showing you how to post with purpose.

📢 Why This Matters

Google wants to show businesses that are active, relevant, and trustworthy. Posting regularly sends that signal.

And unlike social media, people viewing your GBP are already searching for a pool company. They're closer to hiring than browsing. That makes these posts high-intent, low-noise content placements.

✅ Actionable Tip of the Week: Post Weekly Using These 5 Types

Post once a week using any of the following formats. These aren’t random updates —they’re designed to increase conversions and support your SEO.

1. Tips—Quick, helpful advice like “3 things to do before your pool install” or “How to keep your pool clean between visits.”

2. Customer Testimonials—Turn a great review into a branded post. Add a project photo if you have one.

3. Why Us?—Talk about what makes your company different. Do you show up early? Offer design help? Emphasize it here.

4. Photos of Your Work—Post a before-and-after or a project highlight with a short caption.

5. FAQ Fridays—Answer a common question you get on sales calls or service visits.

Each post should include:
– A relevant image

– A clear headline or hook

– A short 2–4 sentence description

– An optional call-to-action like “Call now” or “Get a quote”

🎯 Quick Wins (Bonus Tips)

💦 Don’t reuse old content — write each post to sound like a real person, not AI
💦 Mention your city or service area naturally in the post copy
💦 Include a branded project photo when possible (not a stock image)

🚀 Take Action This Week

Schedule your next 2–3 posts now. Use the formats above, stay consistent, and aim to post once a week moving forward. It’s one of the easiest ways to build trust and stay visible.

📅 Next Week: GBP Recap + What’s Coming in Month 3

We’ll wrap up the Google Business Profile series and show you how to keep the momentum going with next month’s theme.