#2 Google Yourself – Is Your Brand as Strong as You Think?

💡 This Week’s Focus: Does Your Brand Own Page 1?

When a potential customer Googles your business name, what do they see? If you don’t dominate the first page, someone else will—whether it’s a competitor, a bad review, or something irrelevant.

Today, we’re running a quick brand strength test and showing you how to own Page 1 of Google with your website, social profiles, and reputation.

📢 Why This Matters

A strong brand is more than a logo—it’s about visibility and trust. If a customer can’t find your website, your reviews, or your business details instantly, you’re losing credibility and leads. The best pool businesses make it easy for customers to find everything they need on the first page of Google.

✅ Actionable Tip of the Week: Test Your Brand’s Strength Online

Follow these steps to check how well your brand is showing up online:

1️⃣ Google Your Business Name – Do you appear at the top? Does the entire first page reflect your business?
2️⃣ Check for Competitors – If other businesses or unrelated results show up, your brand isn’t strong enough online.
3️⃣ Look for Missing Links – Your website, Google Business Profile, Facebook, Yelp, and other key pages should all be on the first page.
4️⃣ Claim More Real Estate – If you’re missing spots, create or optimize these pages:
✅ Google Business Profile (Post weekly to stay active)
✅ Facebook Business Page
✅ Instagram, LinkedIn, and YouTube Channel
✅ Yelp, Houzz, and industry directories
✅ Press releases or local media coverage
5️⃣ Fix Reputation Gaps – If bad reviews or outdated info appear, take action by responding to reviews and pushing positive content higher in search results.

Watch this week’s video for a full walkthrough on how to do this. 🎥

🎯 Quick Wins (Bonus Tips)

💦 If you’re missing social profiles, create them now—Google ranks high-authority platforms like Facebook, LinkedIn, and Yelp.
💦 Add fresh content to your website and Google Business Profile regularly to stay relevant in search.
💦 Search for your business name in Incognito Mode (so Google doesn’t personalize your results).

🚀 Take Action This Week

Google your business name today and see if you truly own the first page. If not, use the steps above to take control. Reply to this email and let me know what you found—I’d love to hear how your brand ranks!

📅 Next Week: The Power of Reputation

Your reviews and word-of-mouth aren’t just important—they define your brand. Next week, we’ll cover how to turn satisfied customers into a marketing machine.