🏖️ #1 How to Make Your Pool Business the Obvious Choice

💡 This Week’s Focus: Stand Out or Be Forgotten

Most pool contractors blend in. Same services, same claims, same everything. But customers don’t choose “just another pool company”—they choose the one that feels like the clear, premium, and trustworthy option. Today, we’ll make sure that’s you.

📢 Why This Matters

If your business doesn’t stand out, you’ll constantly fight on price. The best pool companies dominate their markets because they own a unique position—whether that’s being the most luxurious, the fastest, the most trusted, or the easiest to work with. Positioning your brand the right way ensures customers see you as the only real choice.

✅ Actionable Tip of the Week: Find Your Brand Positioning

Instead of being just another pool company, define your Unique Selling Proposition (USP). Follow these steps:

1️⃣ Identify Your Strengths – What do customers praise most about your business? Speed? Quality? Customer service?
2️⃣ Study Your Competitors – Check their websites, social media, and Google reviews. What do they claim, and how can you be different?
3️⃣ Find Your Angle – Do you offer a better warranty? More luxurious designs? A faster process? Highlight it in your messaging.
4️⃣ Simplify Your Message – Your website, ads, and social profiles should clearly state why you’re the best choice. Example: "The Luxury Pool Builders Trusted by [Your City]’s Elite."

🎯 Quick Wins (Bonus Tips)

💦 Stop saying “We build high-quality pools.” Everyone says that. Instead, focus on what makes you different.
💦 Use your unique positioning in every touchpoint—website, social media, Google Business Profile, and even your proposals.
💦 Ask past customers why they chose you—then make that a core part of your marketing message.

🚀 Take Action This Week

Define your unique positioning and update your website’s homepage headline to reflect it. Reply to this email with your new positioning statement—I’ll personally review it!

📅 Next Week: Branding Beyond A Logo

Your logo doesn’t build trust—your entire brand experience does. Next week, we’ll cover how to design a brand that customers instantly trust and remember. Stay tuned!