🏖️ #7 Stand Out with Photos, Q&A, and Products on GBP

💡 This Week’s Focus: The “Hidden” Features That Drive Conversions

Your profile is showing up. You’ve got the basics in place.

But now it’s time to stand out.

This week, we’re diving into three underused (but incredibly powerful) Google Business Profile features: photos, Q&A, and products. Most pool companies either skip them or don’t use them strategically — which means this is a prime opportunity to get ahead.

📢 Why This Matters

These sections don’t just make your profile look better — they give Google more data to work with and give homeowners more reasons to trust you.

A well-rounded GBP builds confidence before a customer ever picks up the phone. When you treat your profile like a living, breathing asset (not a one-time setup), the algorithm rewards you.

✅ Actionable Tip of the Week: Maximize These 3 Features

Photos – Upload new, geotagged, branded photos every week. Show before/afters, in-progress shots, equipment, behind-the-scenes, and even team moments. Pro tip: name your image files with the location and type of job before uploading.

Q&A – Ask and answer your own frequently asked questions. Think of this like an extension of your website FAQ page. Start with 3–5 common ones: – “How long does a pool installation take?”
– “Do you offer financing?”
– “What areas do you serve?”
Google treats these like content — and your answers can show up in search.

Products – This isn’t just for retail stores. Create “products” for your key services:
– Custom Pool Installation
– Pool Remodeling
– Weekly Maintenance

Each one should have a title, short description, and even a price range if possible. Use keywords naturally.

🎯 Quick Wins (Bonus Tips)

💦 Add your business logo and a branded team photo if they’re missing
💦 Add alt text/descriptions to your uploaded photos
💦 Use emojis sparingly in your product or Q&A descriptions to make them easier to skim

🚀 Take Action This Week

Log into your GBP and review all three sections. Add or update at least one item in each. These small moves stack up—and they’ll help your profile convert more searchers into actual leads.

📅 Next Week: Map Pack Ranking Factors (And How to Improve Yours)

Next week, we’ll break down the real factors that impact your local rankings—and what you can do right now to move up.