🏖️ #5 The Perfect Google Business Profile Setup for Pool Companies

💡 This Week’s Focus: Turn Your GBP Into a Lead-Gen Machine

If your Google Business Profile is set up the same way it was a year ago, it’s already outdated.

Google has made quiet changes to how the map pack works—and most pool companies haven’t kept up. That means your competitors might be showing up above you… even if they have fewer reviews, worse photos, and a lower rating.

This week, we’re dialing in the foundation of your local presence: a strategically optimized GBP that does three things:

1. Ranks consistently

2. Builds instant trust

3. Converts searchers into leads

📢 Why This Matters

Pool projects are high-trust, high-ticket decisions. Before anyone calls, they search. If your profile isn’t built to impress both Google and homeowners, you’re losing out.

This isn’t just a directory listing. It’s your digital storefront on the busiest street in town.

✅ Actionable Tip of the Week: Go Beyond the Basics

Here’s what a fully optimized GBP looks like in 2025:

Primary Category That Matches Search Intent
“Swimming Pool Contractor” should be your main category—but supporting categories can expand your reach. “Pool Cleaning Service” or “Hot Tub Store” might make sense depending on your services. Choose based on what your ideal clients are actually searching for—not just what you technically offer.

Keyword-Rich Business Description (Without Spam)
Avoid writing like a brochure. Focus on who you serve, what types of projects you specialize in, and what makes your process different. Mention your service area naturally, and include phrases like “custom pool design,” “pool resurfacing,” or “weekly maintenance” if they align.

Geo-Tagged, Branded Photos
Upload high-quality, on-site photos of recent jobs. Bonus points if you name the files before uploading (e.g., “pool-remodel-huntington-ny.jpg”) and geotag them for added local context.

Products, Services, and Highlights
Filling these out helps Google match your profile to more search types. Add detailed descriptions to each service (not just “Pool Construction”) and include pricing tiers or specialties if possible.

Consistency Across the Web
Google cross-checks your name, address, phone number (NAP), and website with other directories. Any mismatch = a hit to your credibility. Use a tool like Moz Local or Whitespark to check for inconsistencies.

🎯 Quick Wins (Bonus Tips)

💦 Add UTM parameters to your website link so you can track GBP traffic in Google Analytics
💦 Write a “mini landing page” version of your description — skip the fluff and focus on outcomes
💦 Ask your best customers to upload photos with their reviews for extra trust signals

🚀 Take Action This Week

Audit your GBP using the insights above. Fix what’s outdated. Add what’s missing. This one-time tune-up can unlock more free leads than any ad spend.

📅 Next Week: Full Video Training Included

In next week’s newsletter, I’ll walk you through a full video training on how to optimize your Google Business Profile step-by-step — including real examples, quick-win strategies, and ranking tactics that actually work in 2025. Don’t miss it.