#3 The Power of Reputation – How Reviews & Word-of-Mouth Define Your Brand

💡 This Week’s Focus: Your Reputation Is Your Brand

You can have the best-looking website, the nicest logo, and the most impressive portfolio—but if your reviews are weak or missing altogether, potential customers will hesitate.

This week, we're diving into why reputation is one of the most important parts of your brand, and how to build a steady stream of five-star reviews that drive trust and new business.

📢 Why This Matters

Before people contact you, they check your reviews. A strong reputation builds trust instantly. A weak or inconsistent one creates doubt, even if you're great at what you do. In the pool business, where jobs are high-ticket and customer trust matters, your online reputation becomes your first—and often only—chance to make a strong impression.

Customers aren’t just reading your reviews—they’re comparing them to your competitors. If you’re not actively generating great reviews, you’re falling behind.

✅ Actionable Tip of the Week: Build Your Review Engine

Here’s how to consistently earn reviews and use them to strengthen your brand:

1. Make It Easy – Set up direct review links for platforms like Google and Facebook. Keep them handy in emails, text messages, or your CRM.

2. Ask at the Right Time – The best moment to request a review is right after you’ve completed the job and the client is thrilled. Don’t wait.

3. Make It Personal – A simple, friendly ask goes a long way. Try something like:
   “Hey [Name], it was a pleasure working on your pool project. If you’re happy with how it turned out, would you mind leaving us a quick review? It really helps others find us!”

4. Respond to Every Review – Thank happy customers and professionally respond to negative ones. It shows you care and builds trust with future prospects.

5. Use Reviews in Your Marketing – Feature them on your website, Google Business Profile, proposals, and social media. Let your customers tell your story.

🎯 Quick Wins (Bonus Tips)

💦 Set a weekly reminder to follow up with recent clients for reviews.
💦 Automate the ask with your CRM or email follow-up sequence.
💦 Get video testimonials from your best clients and post them to your website or YouTube channel.

🚀 Take Action This Week

Look at your latest five customers. Did all of them leave a review? If not, reach out today and ask. The more positive reviews you collect, the stronger your brand becomes.

📅 Next Week: Live Review Strategy Demo

Next week’s issue will include a video walkthrough showing you exactly how to generate reviews using your Google Business Profile and text/email automations. Stay tuned—it’ll be a game-changer.